What benefits have we gained from generative AI (really ML) that currently outweigh the cost of researching developing, and running them? Or do we stick with an expected value based on what generative AI may be able to do and the next step technologies that come after it?

The article is making pretty clear arguments for costs of generative AI, and raising the author's opinion that it isn't worth it. Just claiming it is in fact worth it without anything to support that isn't super helpful.