You can hear all about this if you turn up to Harry's at 7pm on Thursdays, or at many of the other tech events in Seattle. Lots of current and ex-Amazonians out there with stories!
Regardless, that wasn’t my point — the outages you mention do drive customer churn and cause sales problems. Ie AWS outages do impact revenue.
These are called Fight Club issues, and are restricted access issues that don't show up for most team members. Gotta cordon off the real hairy bugs!
I expect AWS outages affect revenue. But on the score of the number of companies… very few are in a similar position of AWS.
In this situation, blowing up your system complexity to maybe get another 9 makes no sense. Then the revenue change is pretty irrelevant for modest downtime.
People under estimate single server uptime. If availability is really that important, buy a hot backup. Put it in another region. Done.