It is like putting a stupid face on your youtube video to show how shocked and amazed you are at the content.
"A meme is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme."
Paper authors use "All You Need" to allude to the well-known transformer paper, even if their proposed technique is not in fact all you need.
While I agree that this is consistent with the WP definition in the broadest sense, it isn't really what Dawkins had in mind in the Selfish Gene.
Oftentimes memes are powerful at reproducing, but in science we don't want ideas that are likely to spread. We want ideas that are truthful