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These jars are clearly labeled “Momofuku”. I’m not even aware they’re called chili crunch. Momofuku clearly seems to be the actual trademark.

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And it’s not even original, they wanted customers to draw assocations between them and the famed Momofuku Ando.

And they aren't even Asian owned. It's the family that own's Zabar's in Upper West Side that runs Momofuku. It's wannabe Asian food for Ang Mohs

Laoganma and 菜花香豉香朝天椒 are cheaper and tastier

https://www.fastcompany.com/90945101/momofuku-ceo-marguerite...

I won’t contest laoganma, but I’m pretty sure Chang still maintains ownership, and Mariscal is just the CEO?

> Chang still maintains ownership

Based on their past couple rounds with Siddhi and ACG I'd doubt he has majority ownership given the margins and financing terms for FMCG.

Can you please expand especially with the acronyms? I'm eating some momofuku right now but I don't know their corporate lore

His first restaurant was called 'Momofuku Noodle Bar', named as an homage to Ando for inventing instant noodles/ramen. I don't think there were many Americans in 2004 (or today) who have even heard of Ando, I don't think he was trying to trade on his name.

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