1. How it differs from existing shells I'm familiar with, and
2. How those differences solve problems with existing shells.
This article says that the shell uses lists rather than strings for some things. Great, does that mean this shell deals with spaces and newlines in filenames better than bash?
This article shows off the new language by pointing out how exotic it is, how different the shell is to everything you know and hold dear. Maybe it should be embarrassing to admit this, but that's a little scary. I'm reading because it's interesting, but this isn't an article that will people to go out and use it to solve their problems.
And at the end of the day, that's what a shell is for - they're the way you interact with your computer. They can be clever if cleverness is appropriate, but first and foremost they should enable us to use our tools effectively and if possible intuitively.