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I always marvel at how bizarre it is that there's a permanent ad on the Kindle even when it's "off". The books they recommend are never pertinent to me in the slightest.

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I feel like this exists so that people who use their kindle will pay trn bucks to turn it off.

It's possible things have changed, but at least while I still worked there, virtually nobody paid to turn the ads off. It was a vanishingly tiny number.

Though fun fact, some execs did the math before making the smart cover, and figured they'd make more money from that, than they lost from people not being able to see and interact with ads.

I just ignore it, I don't know why anyone would pay to turn it off. It goes away as soon as you start reading the book.

It annoyed me enough that I've paid twice. And once on a fire tablet when I found my toddler daughter playing a game on the lock screen.

> toddler daughter playing a game on the lock screen

Oh gosh, I didn't realize that was possible!

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