The negative externalities are here regardless. We just spent the last two decades letting big tech get away with whatever they want, and they've gobbled up the internet and now hold all of the cards. The ocean of AI sludge getting shat all over us is only going to accelerate and for the majority of people will be the norm, there'll be no competition on cost or ease of access.

Our best hope is to create islands of by-humans for-humans media, software, communities, etc. They'll be "premium" in the sense that they'll more expensive and more exclusive, but for the people who are opposed to the fuzzy auto-completing away of our humanity it'll be worth it.

I do think that subcultures will develop with human-only values that aren't built around businesses, and the two will have a lot of interplay.

It's more akin to filtering or stopping email spam, which can be somewhat lucrative.