I tried and found it the weirdest language (BrainFuck aside) I ever seen. Sure you can copy-paste-modify it to do something similar to what everyone does but doing anything atypical seems prohibitively hard.
I really miss a modern (first-class Unicode to begin with, also more intuitive while more rich and less verbose than HTML+CSS) human-oriented typesetting language. Perhaps it's time to invent what MarkDown is to HTML but to SVG.
> As for cloud we just send PDFs around
Can MS Office make hybrid PDFs the way LibreOffice does (embed the source document into the PDF)?