They're only well ahead of the crowd if someone's measuring for some reason, otherwise they just have a number and other people might have their own numbers, but regardless it's just as arbitrary as having a number for how many video games you played or tv shows watched.
I read probably 6 books last year, all of them left me with some little useful takeaway. I didn't watch any shows, and none of the movies seemed remotely compelling. These numbers and whether I come away feeling good or not are basically a series of dice rolls from year to year, and I'm never desiring to do arbitrarily more of any of them; the time comes when the time comes.
I only ever want to do more when something else is diverting my attention in a way I dislike. For example, I love hiking and I love video games, but one has an endless viable season and the other doesn't.
I used to feel differently though. I used to want to persistently clear my Pocket list, but now I just let the things that really seem compelling draw me in, and the rest can sit there waiting.