- Trusted peers using a product
- Being able to test the product for free
- DevRel with genuine developer chops and mindset
- Good documentation
- Guides and tutorials
- No marketing fluff
Also a lot of developers report that they think marketing doesn't affect their behaviour
For enterprise pricing, this can be unavoidable, but a ballpark is nice. Or say you can offer steep discounts in the right situation, and have me call to discuss.
If more software companies put effort in documentation, web environments in the browser were is it possible to try the tools, provide many and good examples they would instantly push themselves way ahead of the competition.
Thats one of the biggest reasons to use open source these days. Most paid products have aweful documentation.
If you want me to use your product i need to be able to onboard myself.
you made my day :)