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+1 for the hack, but the other solution was to tell your lacky, ...err...I mean personal assistant, to push a button on Mark's phone at the same time as Mark rang the bell. We live in a age where we can execute all amazing technical solutions to non-problems. Now was that truly epic? Waiting for the pop to see...

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It's cool because in a small but poignant way it represents how Zuck was able to build his company w/o kissing Wall street's ass. So many CEO's tactics are driven by quarterly earnings. By keeping his hoodie on and not flying out to New York to ring the bell, Zuck kinda saying fu off to all that.

If that blue Nasdaq button embodies short term, profit driven thinking, it's neat that the engineers were able to hack it and bend it toward their will. It's a poetic hack.

I really think you're reading too much into it.

It's not a 'poetic hack', it's just neat.

Poetry can be an emergent property.

That wouldn't get quite as much press coverage though, would it?

On the day of Facebook's IPO, I don't think that anyone was worried about getting press coverage.

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