In my mind, this is actually the problem. Over the past 15 years, the "web" has become increasingly platformized, and it's getting more platformized every year.
The web is, for all intents and purposes, at the control and direction of Google, Meta, YouTube and a few other players.
When you do finally get into the "independent web", it made up Forbes, Tom's Guide or CNET. 16 companies own the vast majority of the web that we all use: https://detailed.com/google-control/