How long have you been using the internet for? You don't have to be a content creator to have noticed the huge shift in the past decade, that is basically killing the internet.
Google's algorithm played a huge,role in that, it has become nearly impossible to find independent websites, and they don't even bother giving you more than a couple pages of search results. There is no possibility of the "organic growth" you talk about outside of social media platforms. And then the flood of AI-generated content nailed that coffin.