The thing is: Growth is the driver for increased efficiency and that is the driver for any kind of progress.

Progress does not just happen out of thin air when a bold mind in their ivory tower has a great insight. Progress requires (wo-)manpower. And that power in turn needs to be freed from more mundane tasks.

In other words: We, as a society, don't want Apple to become ever bigger and make ever bigger profits. We want them to continue making MacBooks and to need fewer and fewer people to make them. Because we want these people to cure cancer or drive spaceships to the outer system or develop artificial meat.

Unfortunately, this simply won't happen if we take out the unsatisfiable desire for more, more, more.