JPMorgan Chase is about to let advertisers target customers based on spending

I didn't realize credits cards weren't doing this already. How have credit cards resisted selling this gold mine of data so far? Who cares about weak targeting signals like what television shows I watch when a business can find out exactly which of their competitors I'm spending money with, when, and how much.

'Using customer transaction data, which is owned by the bank, brands and advertising agencies can "precisely target customers at scale based on purchase history," for example, by advertising to new, lapsed, or loyal customers differently.'

Enshittification comes to banking and credit cards.

This should be illegal since it is selling what should be private data (how people spend their money) and selling it to third-parties, likely without their consent. (It is probably an 'opt out' item hidden deeply in the legal text of a customer service agreement.)

Does this include the Amazon-branded Chase credit cards, and if so, what does Amazon think about this?

Finally some true monero adoption.

Yet Another Reason to stick to cash for all of my in-person purchases.