1. there is essentially no market for pick-up trucks outside the US.
2. the market for pick-up trucks inside the US is dominated by suburban American dads. They love trucks because they can imagine pulling up to a job site in one. We all know, even the suburban dads, that if you pull up to a job site in a Cybertruck, the guys working there are going to laugh at you. Look into your heart. You know this to be true. That's the kiss of death. (That and the fact the panel gaps are like two inches.)