You mean to tell me that incognito wasn’t really incognito? - I’m shocked and I’m also being sarcastic.
Incognito meant the browser itself doesn't track you / store history. Any website you visit (including googles, and including any website using google adwords etc) would still track you.
I guess what this change means is that everyone except google will track you from now on.
Some discussion 5 hours ago:[0] (67 points, 40 comments)