We take inspiration from several tech companies - current and bankrupt

That specific bullet point was definitely a jab at Meta, but the whole thing is not just Meta.

Ad-supported DNS is already a common problem of the major Consumer ISPs, which is part of the reason it is often suggested to own your own home router, and to use a DNS provider of your own choice in your router (depending on who you trust to not also eventually add ads to their DNS, often the choices are Google or Cloudflare or DIY things like PiHoles).