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I looked at your marketing. Two bits of feedback:

1. I don't understand how these colour gradients are meant to help. Explain it;

2. Formatting on mobile (Firefox android) is not great.

Appreciate this. I’m guessing that for you the colors don’t help? For most people that find the colors helpful, it’s pretty immediately apparent.

I get the opposite effect. The shifting colors slow me down because I'm expecting them to have some special significance. Once I force myself to ignore the colors, I can read at almost normal speed again (although it takes extra concentration). I wouldn't want to read a whole page like this.

Have you ever read a lot of small-font wide-margin text and had momentary trouble with seamlessly traversing focus from the end of one line to the start of the correct next line?

I have, and suspect a lot of people have. Very minor issue, but the fact it happens suggests there is some small cognitive load that could be alleviated in general.

I do suspect that the optimal type of visual affordance may vary from person to person.

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