There was a Dutch version of this as well with the 'brand' name Van een goede fabriek ('From a good factory') which I used quite a bit while at university. It was packaged in white boxes/bags or jars/cans with white labels with the product type - 'macaroni', 'pindakaas' (peanut butter), 'aardbeienjam' (strawberry jam), 'tarwebloem' (wheat flour) - in brown letters on a yellow rectangle with a brown edge around it. It was very intentionally made to look 'cheap' and it mostly was, money-wise. The products were mostly OK, good enough quality for the non-too-discerning student I was. Were I to live in the Netherlands still and were those products still available I'd still buy some of them. Others - like peanut butter and jam - I tend to make myself now so there is no longer any need to buy such.