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The vast majority of Amex's cards are free. You need to get to the top two or three cards to be spending that much.

Reading the article, I think the headline means expensive for Robinhood, not the consumer.

By expensive I think the article means the losses it will generate, rather than the end cost to consumers.

720 euros/year for platinum but you get lot of benefit if you flying quite often. Lot of benefits around restaurants, insurance etc.