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I think this take is not really correct, althouth it is the “modern” way RSS is used. You can have the content in the RSS feeds, and some sites do (I am pretty sure axios does this).

I think what really prevents this is the ad-driven web, and a focus on fancy web tech over more-plain text content.

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Not sure why the downvotes. The RSS feed for Axios does indeed include the entire story. Check for yourself: https://api.axios.com/feed/top/

It's very convenient to have that all incorporated into your RSS reader. The only thing really stopping more sites from doing this is ad revenue.

I know, for example by blog does it too. But it doesn't change the fact that RSS is for notifications, not (primarily) for distributing content.

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