Google is benevolent but incompetent. Microsoft is evil but competent. Difficult choice.
Honest dumb question, how is Google benevolent in comparison to MS these days?
Slapping the Google name over the DoubleClick business model was the greatest swindle ever pulled, and people STILL don't see through it.
Citation needed
In my opinion a little bit more care must be taken here:
The "don't be evil" slogan was in my opinion both a blessing and a curse for Google: a blessing in that people initially trusted that Google does not intend to do something evil; a curse in the sense that when they started doing things that were considered "evil", it lead to a massive reputation damage for Google.