that's an interesting idea -- we have been seeing this play out successfully as well (like you mentioned, Wired + sponsored youtube videos + etc). though that would be useful for profitability, we're afraid that may compromise our reputability as being the knowledge of the public. instead we're looking for ways where, when we expand to more opinions and reviews, we can robustly filter out those that seem disingenuous / are sponsored. curious as to what you think about this "filtering" out + if you have any ideas of going about this :)