e2e encryption means no from client to client can read your messages.
Your client certainly can - and Facebook is the client. It would have no problem sending back signals on your messages (or the full message) to Facebook servers.
Doesn't mean it's happening. But it's interesting that e2e encryption alone makes you positive it isn't.
Fact is Facebook has been advertising using user data on messenger and WhatsApp. Some believe it’s not possible and some theorise that they analysis the message on the device and send metadata over.
But it doesn’t change the fact Facebook is in control of the whole pipeline.
If they have no intention to sell, then they have nothing to fear by putting it in writing with a appropriate liquidated damages clause. Otherwise it is quite suspicious why they reserve the right to do that in the contracts that they wrote.
Send same on e2e chat. The video will say "not sent".
Why is Facebook processing anything before being encrypted? The understanding is e2ee means content gets encrypted on device, sent to server in encrypted state and decrypted at other side. There is NO way Facebook should be able to analyze the contents of message, photo, video. .if they are doing this for csam/nudity, what stops them from using same tech for ad targeting and more seriously, for letting governments to spy on people?
If the claim is that they use the content of messages that's be one thing, but what kind of ad value is really pulled out of timestamps and phone numbers of who you messaged?
That said, collection of metadata can still be a problem, I just don't see the ad value.
This is one of those times where I feel like I'm annoyingly peppering someone with questions, hopefully it doesn't come across that away. I really am curious what ad-related use case I may have missed with regards to metadata.