Boom is probably the closest thing to what is suggested but many still doubt they will make it to production. That’s minimal investment though and mostly around options on orders, so they still need massive funding to get there. Rolls Royce and others have said it’s not viable to design an engine for them so now they have to design the airframe and the engine.
Bombardier is an example of why new entrants should be concerned. As soon as you become a close threat, you don’t really trigger competition you trigger massive protectionism which forces them to sell the design to airbus, further consolidating the market
I think the incumbents would have to be broken up to seed any new competition that is remotely viable. The Boeing story has some way to go yet though, who knows