I was reading your comments as a classic overly negative hn comment but then went straight to that website and wow, yep that's bad.

I can't tell if they're trying to sell me groundbreaking new brain scan technology or very dodgy supplements. Possibly one of the most vague product sites I've seen and there are a lot that come up on here.

I'm surprised this happens in tech so much. I feel I'm always very aware of people in the real world having no idea what I work on, so I always need to give background and context. I have noticed people in other industries haven't experienced that their whole life so often rattle off jargon that means nothing to me.

Looks like all the founders are US based, maybe it's a cultural thing.