I think it would be nice to allow for options with regard to stops. It wouldn't be any fun for a particular itinerary to become so popular that the businesses listed on it couldn't keep up or had their ambiance ruined. Defaulting to "template" itineraries where some stops had a choice of venues might alleviate some of that pressure. I see that some itineraries have alternatives in a given stop's description, but there's no place to list contact info for them without it becoming crowded.