AI advertising startup valued at $4B after fundraising

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Advertising start-up The Brandtech Group has been valued at $4bn after raising new funds that will be used to disrupt the traditional advertising industry using artificial intelligence to create marketing campaigns.

Founded by former Havas chief executive David Jones, the group has raised $115mn from new investors including Fimalac, the French company that used to own Fitch, and NendoLabs, a venture capital firm, valuing the group at $4bn. Existing investors including Mousse Partners and Bansk Group also backed the new fundraising.