Peter Arnell was the incompetent man who not only concocted the Pepsi logo, he also almost destroyed Tropicana. https://www.cbsnews.com/news/arnells-explanation-of-failed-t...
The man ought to be inducted into the Dunning-Kruger Hall of Fame.
The man ought to be inducted into the Dunning-Kruger Hall of Fame.
The problem is the huge amount of people educated or nepo babied into positions with no actual foundation of "work", only fluffy business PDF's, design docs, leadership philosophy and endless workshop with no connection to the actual product, the actual user or the market, instead they float around in high society and write talk in endless streams of consciousness and do performance arts and rituals essentially.