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>There's nothing "secret" about this.

It's also not a weapon. I dislike clickbait hyperboles like that in titles.

In the last year or so I have seen so many travel ads and promotions to visit Saudi Arabia. I don't think I'd ever go there but I'm pretty sure I know a lot of the stuff I would visit.

I hear it's a good place to watch soccer.

There are 10's of football (soccer) fans in Saudi Arabia

10's of millions? It's the only thing playing in coffee shops and the only thing people talk about

A few amazing players surrounded by scrubs

The impression I get from seeing the tourism pitches Gulf states do is that they're trying to sell me on Las Vegas, except with less sex or liquor and more unfree labor. Hard to see the appeal.

Yeah this is literally what “influencers” are… they are just freelance salespeople/marketers acting as the outsourced sales and marketing arm for corporations and countries.

That is just normal marketing.

Also "37,000 views on YouTube" mentioned in the article sounds pathetic.

What is the RoI here?