Google's core business model and that of the new AI companies (ie. ChatGPT) are diametrically opposed to each other: Google's most valuable business is having corporations bid on keywords such that their products/services will appear very high up when someone uses the search bar. The business model of the new AI companies is to have users pay a monthly fee for getting very good answers to questions about products/services or just general queries. Right now Google somehow tries to shoehorn their existing business model into these new chat based interfaces. This is obviously not going to work out because either you respond with shitty answers (with high bids) or disregard the bids but then you lack monetization. We're probably going to see a two tier market here (just as we do with Android/iOS): Free AI bots that give shitty replies influenced by bids/ads and premium ones that require a subscription.