It seems like it's just a fancy word for "how-to" or "neat bit of information / call to take some sort of action".
lens in this sense means "Do my SEO for me"
Godin's company is Squidoo. It's an odd little web page builder thing. A "Lens" is what he calls a "page". Because if he called it a page, then no one would care. Now almost no one does.
Be warned before you go there, Squidoo is the wikipedia of spam, advertising and self promotion.
you know, I've looked at squidoo a few times in the past, but never managed to figure out just what the heck it was for. I still don't know.
That was the single best thing I read as part of the app process.
Thanks, glad you liked it.
great info alex! best of luck with the interview. if appropriate, tell us how it goes.
Everything going forward is under NDA, but if I get selected then I'll definitely get permission to at least post something here letting everyone know how it went.