Our CEO Philip is exactly that, a commodities trader with 8 years experience and a wide network for us to tap into.
As for every commodity market being different with its own intricate details, you are right. We are taking an approach to start in agriculture (sugar, coffee, cocoa) because these have similar supply chains. However, we are building configurable tools from the foundation to support more complex customizations to allow companies to easily tailor the solutions to their needs.
We have also had some calls recently with commodity producers who have shown a lot of interest in the platform so far, because they many of them manage their own logistics teams internally, which opens up an additional market outside of just the big trading players.
I really appreciate your feedback, thank you.