Why not pick a popular third-party app and buy it or employ its developer, which should be much cheaper than employing hundreds of subpar developers.
What message would it send if they can develop this with 5 devs, but the customers they sell their advice and licenses to needs a 1000?
So they have to dogfood, leading to all of these bullshit bloated apps
So with a company full of people whose #1 concern is their paycheck and their resume, they'll make choices to optimize those, which means turning a trivial 20-minute shell script into a 3-month project requiring a whole team of devs.