If they send them farther out does that increase their lifespan due to thinner atmosphere? Why target 1 year instead of five year?
I think the primary motivation for lower orbits would be compatibility with cellular telephones. While they have gotten it to work at current altitudes, it must be a lot easier at lower ones.
Other reasons could be decreased latency, less overlap/interference between coverage areas, reduced chance of Kessler syndrome, decreased power usage for transmission & reception.