Seriously, what a load of crap. I worked in agencies for many years (glad I'm not any longer) and when I look at this all I see is Blah Blah Blah Blah. Oh, nice of them to add the tiny phase 4 at the end, because when you're done playing with your crayons you just toss it over to those developers geeks in the corner of the office. Give me break...
Step one, apparently, was not "check your article title"