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One could say he is dominating an opportunity reserved for small-time artists by deceit.

smurfing the music world, epic

Because it floods any related recommendations with same artist ultimately

I thought the intent was to maximize diversification, not to saturate a single channel? Not sure what actually takes place and I may be mistaken.

Hm actually I remember I read in the studio's reply to this, that there weren't 750 active artist names at the same time, this was over many years and they release under some names, then let it go and do 50 new names etc. Still.. it's some kind of diversion of the consumer's expectations. It's one thing to see a pseudonym, but in this case, it was under "normal sounding" names.

Also, the composers' names were faked as well, so there were 750 artist names and 50 composer names..