Extending the government-enabled monopoly power of the establishment media to prevent new art, technology and creativity from competing should not be treated as a good thing or as "protecting" them.
Rather than extending copyright to unprecedented new levels to strangle AI in the crib, we should be overjoyed that billions of people will now be enabled to use new tools to create art, music, poetry, and literature tailored to their specific desires.
We could be on the cusp of a new utopia, of empowerment of the average person and incredibly diversity of the creative arts... or we could watch as a handful of corporations get laws passed to give their cartel exclusive control of what music, film, art and literature gets published.