I make Hazumi News for iOS, a Hacker News reader (Free download + subscriptions)
- Free to download (did try €1 but didn't work well) My goal is to get as many users into the funnel, show them a good app for free, offer subscriptions for more features.
- I have a €1 per month subscription for backend functionality (push notifications and bookmarking with iCloud syncing)
- My subscription strategy is release shiny new thing to subscribers only, after 3-6 months, move it to free tier and add shiny new thing to subscription tier. Rinse and repeat.
- My app doesn't make much money either way. Subscriptions currently don't cover server costs + apple developer account + apps I use to build Hazumi but I enjoy what I do and will continue bootstrapping using my salary from my full time job.
You might be interested in RevenueCat's State of Subscription Apps post, under heading "Revenue, one year after launch, by category"
https://www.revenuecat.com/state-of-subscription-apps-2024/
I think the TLDR; of that article is, if you want to make money from an app, expect to play the long game. Apps in the "Productivity" category, one year after launch median earnings are < $50 per month.