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This reinforces their control of internet standards, and they're not free, you're paying with your data.

> Set up a Google group.

Is it actually possible to sign up with a non-Gmail account? Because I've tried on a couple of lists, and it never seems to work.

I have successfully signed up to a google group with a non-gmail account, although I had some difficulty finding the instructions for doing so.

I'd rather not depend on Google and their UX is terrible, but it's a good shout nonetheless.