"doesn't sound convenient for Apple's customers"
Then nobody will use them if Apple allows them. If they do it like Google, by default users cannot sideload or install alternative app stores anyway. It's opt-in. Why do you want to prevent people who actively want to do these things with their phones from doing them?
If Apple's goal is to make things as "easy" for people as possible, then they should just not have any app store at all. And they shouldn't offer different configurations. They should just release an Apple iPhone that comes however it comes and nothing about it can be modified. That would be super convenient!