Though the average hackernews reader knows all this, it is not my impression that the average apple consumer is aware of it. Anecdotally, many of the people in my social vicinity choosing apple, are the same people who make their choices based on what they presume the 'cool kids' believe is the 'in' choice. I don't experience iphone users as tech-savvy, as much as I seem them be 'anxious to be cool'.