How about "Dont send us a resume! We aren't a traditional company. Make a crazy video showing us your personality and why you'd be the best person for the job. Costumes are a bonus."
Some company leaders just like to humiliate the people who work for them because they can.
like, just make some shit up. this shouldn't even be a thing. "I never learned how to ride a bike" or "I peed my pants while skydiving" or something. fake a couple of laughs, and then think about how much beer you're going to have after work.