Artificial inflation is what we had for the past three decades where even though resources were plentiful and things were getting less expensive to produce (eg offshoring, technology), prices were still going up a few percent per year because the Fed's mandate is to artificially create even more new money to prevent the deflation bogeyman. In other words "moving production to Mexico/China may cost us some jobs but will be made up for by lower prices for everyone" was ultimately a lie due to Fed policy making lower prices impossible.
If "Company X" is publicly saying "our prices are higher because of inflation", but you can also clearly see that their costs are not meaningfully different and their margins are higher, simply because the market has no alternative but to eat them, that's "artificial inflation".