How to start Google? You can't. That holds for 99.999999% of the people. The rest 0.000001% aren't wasting their time reading Paul Graham's essays.
Not saying Larry Page and Sergey page aren't talented - clearly they were/are very talented people. But they were also extraordinarily lucky. To take another example, if Gary Kildall had been a slightly more ruthless businessman and IBM had had a little more foresight, Bill Gates would not be a billionaire.
The people who read here can read it for clarity and the chance that they can show this article to a smart nephew to inspire them. Like I just did.