First, they need the LLM instructions AI thingy to look at your pieces and instantly come up with inspiration. Gamify that.
But they need to pull a KIA in that they hired the young designers away from GM and gave them some room.
There needs to be a revolution in LEGO with the following:
A device which is communally owned - at a Library or an Elementary School.
Throw in plastic bottles and plastic waste.
It molds LEGO bricks.
And you can program different sets.
And kids can create sets and have the device spit out the bricks for that set they designed.