Just because they don't feel the price is right/competitive doesn't automatically write them off as not your target market/ICP - it could still be very valid feedback, especially when competitive options may be cheaper.

Personally I pay less than 1/2 the sub rate they're charging for TickTick Premium, and love it. That's not to say I wouldn't pay double for what it gains me (I definitely would), but given that TickTick is a viable option - I don't need to.