- Imagine a company with 0 market cap and 0 cash, but 100M in debt. That company would be "enterprise valued" at 100M.
- How can you compare that to a different company, let's say at 100M market value, with 0 debt and 0 cash and say they are the same for "enterprise value"?
- Or to go even funnier, an arbitrary high market value, let's say X + 100M, with an arbitrary large amount of cash, let's say X, and say that both of those companies have the same "enterprise value" as one company that has 0 market cap and 0 cash but 100M in debt?
When trying to get a "peasant estimation" of how big a company is (not in a "how much it'd cost for me to buy it" way), which is what the article is trying to argue, I'd say that it should be "market cap + cash - borrowings". Or maybe not even include the cash and borrowings, or do some more advanced calculations I don't know about, since the market probably accounts for those indirectly on the market cap!