Perhaps AI classification is the mirror opposite to porn, using the test: "I'll know it when I don't see it", ie, if an average user would mistake AI generated content for reality, it should be clearly labeled as AI. But how do we enforce this? Does such enforcement scale? What about malicious actors?
We could conceivably use good AI to spot the bad AI, an endless AI cat and AI mouse game. Without strong AI regulation and norms a large portion of the internet will devolve into AI responding to AI generated content, seems like a gigantic waste of resources and the internet's potential.